Monday, October 19, 2015

Blog Encephalitis

Dear Fellow Blogger,

I like your blog. Really. Sure, you might be more neo-conservative or liberal and I more traditionalist, you Chicago econ and I Austrian, you Protestant and I Catholic, but I think there's some good feeling between us. Unfortunately, we have a problem. It's also very difficult to talk about because really I do like your blog. Here it goes.

Your header is too big.  Way too big. Disproportionately, improbably, embarrassingly large. Look, I appreciate that you're in love with the Parthenon and The School of Athens. I too realize that you just might be a fresco kind of gal. But you can't put the whole picture as your header. We just can't do that. No one can. I'm sorry. It won't fit.

It also makes you look ridiculous. You could have written an eight-voice fugue on a line of Heraclitus, but if your header is 900 pixels high, no one will take you seriously. No one would have heeded Cicero had he delivered the Catilinarians wearing a big foam finger, and that's what an oversize header is: an indication that you're on a different page. Of a different book. The header isn't just an image you like, but rather a header, a visual precis of your blog, if you will. Think small.

Just one more thing. You also have text above the header. Surrounded by blank white space. We can't do that either.

Because I care, I'll make you a deal: I'll write more, and with fewer typos, if you please shrink your header.

Thank you.

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